So you have made a fabulous website, and you’re getting pretty good traffic; but are they staying on?Are the visitors getting converted into buyers?
You must have heard the term ‘bounce rate’; if you don’t already know what it means, it’s a website analytic metric that measures the percentage of visitors who leave your website after visiting just one page. So here, a ‘low’ rate is good! It means that our visitors are spending more time on your site, exploring and engaging with it. If visitors are leaving because they find your website boring, irrelevant or unattractive, there is quite a bit you can do to induce them to stay and explore. Let’s look at these tactics: